Baidu announced yesterday that it will release Monsoon algorithm update in mid June. Different from other algorithm updates released before, Monsoon is targeted solely at Bear Paw accounts which have been advocated by Baidu since November 2017.
According to Baidu, Monsoon focuses on content type deviation of Bear Paw accounts – owners of such accounts must stick to their account types when they create and release posts.
For example, if you don’t select “healthcare” or “medical” when you sign up your account, you couldn’t release any content related to these fields; and you couldn’t release any financial content either in case you haven’t registered your account as a financial one.
Such regulations are probably made to eliminate false information in both fields because there is abundant such information in China and they could cause great loss to their readers.
And since special algorithm update is to be released for Baidu’s own content product, Baidu will probably also treat both medical and financial content on websites differently in a cautious way.