Many people assume that optimization like SEO is not really necessary for a new website. But they would find that they are overwhelmed by SEO work after their sites have been built. Here are some tips for websites to be launched or newly launched.
URL consistency
People often choose to revise some pages of their new websites or even restructure the whole site, while the only identity of web pages in the eye of search engines is URLs. Therefore, it’s crucial to keep your URL rules consistent.
This is very like mobile phones, when you choose to change your phone number, there would always be some friends who cannot find you any longer.
In case of URL change, new links might not be able to connect to old ones, and authorities of old pages would be lost and organic search traffic of your site would drop. So, you must plan your URLs carefully before launching your sites.
For example, when site operators plan festival campaigns, many of them would simply create new pages for each new year and add year numbers amid campaign URLs.
As a result, each year’s campaign uses a brand-new link, which needs some time to get rankings and traffic.
Therefore, it’s important to keep URLs of the same festival campaign consistent through all the years, while add year numbers for old campaigns.
Content quality
Many new websites contain little content on their subpages while stuffing a lot of content on their home page.
It’s understandable that new sites have little content, but sometimes it would be better to reduce your webpages.
A new site with tens of thousands of categories and only hundreds of SKUs would confuse Baidu and such mistake is fatal as the search engine would lower its evaluation for the website.
Content presentation
It’s necessary for a new website to create a unique title for each valuable web pages. Many SEOs only care about titles of home page and some channel pages, but neglect those of detail pages.
For example, many UGC sites use titles submitted by users as its page title, but these titles are usually limited to a very small range of keywords and fail to contain more useful information. So, SEOs need to present such missing information to create results on Baidu that seem more reliable.
And remember to prevent any ambiguous words in titles, think about your users instead of simply repeating your keywords in titles.
Besides, presentation of content on your websites are also very important. A fast-developing new website always have many new channel pages, and these pages should be linked in a relevant way from original pages, to avoid isolated pages that hard to be found by Baidu.
Tools for promoting crawling and indexing by Baiduspider are also provided in Baidu Webmaster tool, so make good use of them.
Responsive websites
Baidu has been promoting responsive websites for years, and mobile traffic are equal to or beyond PC traffic in most sectors.
Therefore, it’s a must for new webmasters to develop responsive pages to get traffic from mobile devices.