It’s very common that in SEO work, SEO clients or agencies would provide a unified sheet to do keyword research and content optimization, in which various limits are suggested for all kinds of texts, including meta tags like titles and descriptions, as well as article bodies.
But SEO for Baidu is far beyond this, even in the content part alone. Jinray suggests that all such work should be customized based on the client’s products or services and articles that could be provide by the client.
And in this process, close communications between SEOs and copywriters are required due to following possible circumstances: