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Less Than 1.5s: Baidu’s Latest Requirement for Load Time of Home Pages

Baidu’s curve for page load time and abandon rate

Recently, Baidu’s WeChat Account specially excerpted some paragraphs from its August white paper on “user experience of landing pages for mobile search” and stressed that the home pages of mobile sites should be loaded within 1.5 seconds.

Baidu explained that this is because, in the era of Mobile Internet, visitors have higher expectations of loading speed for websites on their mobile devices. The longer a page takes to access, the more likely a potential visitor would give up on the website.

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SEO News

What’s Baidu’s recommended webpage load time?

In the mobile internet era, webpage load time becomes more important, because according to Baidu’s test, visitors would close the page if it couldn’t be accessed in more than three seconds. Therefore, Baidu might limit display of webpages in its search results that cannot be loaded completely in three seconds. However, what’s the best time of page loading? Someone asked Baidu’s engineer on a high-level forum.