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From Websites to Accounts: Has Baidu Deviated from Its Path as a Search Engine

Baidu’s General Manager of “Search Ecology Business” Xie Tian said on Baidu Union Summit held in May: “A new era of Baidu search has come, which sees transformation from websites to accounts, and this is a dimension upgrade.” Similar voices are repeated in promotions of Baidu’s Bear Paw Account.

“The reason why Baidu put so much emphasis on Bear Paw account is that, Baidu still cannot resolve black-hat SEO tactics till today,” writes a SEO from Beijing on his Baijia account, an earlier Baidu account product launched before Bear Paw account.

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Chinese SEO Expert: Most Domestic SEO Agencies Would Collapse if Google is Dominant Here

The possible return of Google to China has become a hot topic among domestic SEOs, and many of them are very optimistic about the news, but famous Chinese SEO expert Zac warned them of the opposite situation today.

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4 Black Hat SEO Techniques to Avoid Listed by Baidu

In Baidu’s official guide on SEO, it has clearly stated that any approaches taking advantages of strategic flaws of Baidu’s Search Algorithms would be regarded as cheating.

Such cheating behaviors aim to obtain organic rankings inconsistent with corresponding pages’ quality and would cause decline of search quality and bad user experiences on Baidu.